Tideway
Revolutionising how the city connects with the Thames.
Background
Tideway wanted to celebrate the London Super Sewer’s role in revitalising the Thames and counter negative press on river pollution. Our task was to create an activation that highlighted their environmental projects, secured press coverage, and engaged audiences.
Our approach
We focused on creating an immersive, story-led activation that highlighted the environmental transformation of the River Thames. By blending innovation with storytelling, we crafted a concept that resonated with both media and stakeholders, ensuring the project’s impact was both tangible and memorable.
What we did
Tideway set out to “reconnect London with the River Thames,” and we took this challenge 50 metres below ground. To showcase the Tideway Tunnel’s role in intercepting 95% of untreated sewage, we created an immersive underground garden, featuring Thames-inspired flora, repurposed river waste, and a bespoke nature soundscape by Rob Lewis.
We secured hundreds of pieces of coverage, managed broadcast coverage on site for the likes of This Morning and ITV London, and ran a Time Out ticket lottery for private tours with thousands of applicants.
Impact & Results
The campaign successfully fulfilled our objectives of informing, engaging and exciting both media and the general public about the tunnel’s development.
'We’re exceptionally pleased with the results of this campaign, raising awareness and bringing to life the environmental benefits of the Tideway project in a uniquely creative way. Not only did we achieve regional, national, and international coverage, we were also able to engage and build buy-in with key stakeholders, from our staff to the public. It was a pleasure to work and collaborate with Boldspace, from concept through to execution.'
James Carew
Head of Communications